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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) PDF




: Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)

ISBN : #0230355137 | Date : 2012-10-30

Description :

PDF-537d1 | Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent has never been so intense. Companies and business schools need not only to fine tune practices and models, but redesign current paradigms and create more effective and sustainable ways to invest in leadership development…. Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)


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Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology) PDF




: Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)

ISBN : #0387754652 | Date : 2007-10-12

Description :

PDF-5586b | The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage educati… Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)


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City Branding: Theory and Cases PDF




by K. Dinnie : City Branding: Theory and Cases

ISBN : #9780230241855 | Date : 2010-12-03

Description :

PDF-21fb0 | The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases…. City Branding: Theory and Cases


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e-Business Strategies for Virtual Organizations (Computer Weekly Professional) PDF




by Janice Burn : e-Business Strategies for Virtual Organizations (Computer Weekly Professional)

ISBN : #0750649437 | Date : 2001-11-29

Description :

PDF-65d47 | ‘e-Business Strategies for Virtual Organizations’ enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization i… e-Business Strategies for Virtual Organizations (Computer Weekly Professional)


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e-Business Strategies for Virtual Organizations (Computer Weekly Professional) by by Janice Burn

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Advanced Web Technologies and Applications PDF




: Advanced Web Technologies and Applications

ISBN : #3540213716 | Date : 2004-05-27

Description :

PDF-e195d | The Asia-Paci?c region has emerged in recent years as one of the fastest g- wing regions in the world in the use of Web technologies as well as in making signi?cant contributions to WWW research and development. Since the ?rst Asia-Paci?c Web conference in 1998, APWeb has continued to provide a forum for researchers, professionals, and industrial practitioners from around the world to share their … Advanced Web Technologies and Applications


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by P. Klaus : Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

ISBN : #1137375450 | Date : 2014-12-04

Description :

PDF-bf977 | Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management…. Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies


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Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition) PDF




by Daniela Lehr : Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition)

ISBN : #3835004794 | Date : 2006-09-26

Description :

PDF-bf83c | Daniela Lehr zeigt, unter welchen Bedingungen das Kundenbindungsmanagement einen Beitrag zum Sanierungserfolg von Unternehmen leisten kann, und präsentiert Handlungsempfehlungen für die Praxis…. Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition)


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by Sicco van Gelder : Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

ISBN : #074944469X | Date : 2005-11

Description :

PDF-afe1b | “”For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultura… Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets


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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World PDF




by Lisa Nirell : The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

ISBN : #1137386290 | Date : 2014-10-23

Description :

PDF-cfda9 | As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing…. The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World


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The Marketing Mix: Master the 4 Ps of marketing PDF




by 50Minutes.Com : The Marketing Mix: Master the 4 Ps of marketing

ISBN : #2806269989 | Date : 2015-09-02

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PDF-c5c87 | Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to: * Launch a new product or test an existing marketing strategy * Understand the 4 Ps of the marketing mix and use them to attract your target market * Analyze case studies of we… The Marketing Mix: Master the 4 Ps of marketing


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by David Taniar : Encyclopedia of Mobile Computing and Commerce

ISBN : #1599040026 | Date : 2007-04-30

Description :

PDF-de4e3 | The Encyclopedia of Mobile Computing and Commerce is the leading reference source for innovative research on mobile applications and commerce. This two-volume encyclopedia set presents current trends in mobile computing and their potential use in business and commerce. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring the latest concepts,… Encyclopedia of Mobile Computing and Commerce


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Encyclopedia of Mobile Computing and Commerce by by David Taniar

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The Rise of Asian Firms: Strengths and Strategies (AIB Southeast Asia) PDF




: The Rise of Asian Firms: Strengths and Strategies (AIB Southeast Asia)

ISBN : #1137407697 | Date : 2014-11-14

Description :

PDF-5e10e | Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face…. The Rise of Asian Firms: Strengths and Strategies (AIB Southeast Asia)


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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

Description :

PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business PDF




by Susan, CA Sweeney : The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business

ISBN : #1885068603 | Date : 2001-01

Description :

PDF-0310d | Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business’s existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking… The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business


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[Pub.14BcM] The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business PDF | by Susan, CA Sweeney


The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business by by Susan, CA Sweeney

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Emotionale Markenbindung Sozialen Netzwerken Interaktionen PDF 43c66ab2a

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Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition) PDF




by Stephen K. Schuster : Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition)

ISBN : #3658122404 | Date : 2015-12-23

Description :

PDF-d8f22 | Stephen K. Schuster beweist, dass sowohl die funktionale als auch die hedonistische Interaktion zwischen Kunde und Marke in sozialen Netzwerken einen signifikant positiven Effekt auf die emotionale Markenbindung besitzt. Weiterhin bestätigen seine Forschungsergebnisse die Hypothese, dass die Interaktionshäufigkeit die emotionale Markenbindung im zeitlichen Verlauf positiv beeinflusst. Mit dieser… Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition)


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[Pub.05LRk] Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition) PDF | by Stephen K. Schuster


Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition) by by Stephen K. Schuster

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